What do customers want from travel websites? | Accommodation Guru Blog

The survey found that 53% of respondents research and buy holidays online, while almost 30% research online and book their holidays offline. 15% said that holiday research and purchase all takes place offline, while 14% research offline before booking online. ... Pricing is a tricky issue for travel sites, as there are several extras that can be added to the basic cost of flight and hotel: travel insurance, in-flight meals, airport transfers and more. ...